We’re a small creative team located in Truckee California, near Lake Tahoe. We’re product designers and brand builders. Our passion is fly fishing and problem solving so we started Mavrk Fly Fishing. Our goal is to make you a better angler by supplying you with gear and techniques that really count. We’ve wiped the slate and designed a streamlined approach to fly fishing rivers and streams.
After a fun and successful career in the bike and motorcycle industry where he designed helmets, boots and other protective equipment, Jeff founded Element Case- a premium brand of Apple accessories made from tactical materials such as Carbon Fiber, CNC machined aluminum, and titanium. In 2016, after selling the Element Case brand, Jeff moved full time to his weekend home in Truckee California to spend more time fly fishing and riding dirtbikes, snowbikes, and mountain bikes. Although different in many aspects, each is heavily dependent on the right equipment for peak performance.
Soon after, the fly fishing addiction took over and Jeff found himself fishing over 250 days per year. He became obsessed with trying different fly fishing techniques on one of the toughest rivers to fish- The Truckee River. Although lots of fish were caught, there are still many problems to solve in this age-old sport. In 2019 Jeff officially went back to work. His goal is to share what he had discovered- what works for him.
His new company MAVRK USA promises to innovate technical fly fishing gear and techniques while protecting local fisheries and wild trout.